OUR STORY
Running started to feel rigid, as if rules could not be changed. Lot’s of people wearing the same clothes as if they were wearing a uniform, we felt that the sport wasn’t about following standards, but more as an expression. Even though trainings get harsh and self belief fades, runners are out there in the road, on the treadmill or in recovery. Running transforms into will and passion, we wanted to share our passion to the sports to the community.
So that it’s not just about the gear, but also about the personality that each runner brings to the community. And we’re those that find beauty in simplicity, where passion meets uniqueness.
OUR VALUES
Independency
We’re not about following trend after trend, our products present an alternative to conventional standards. For those who decide to lead, not follow.
Simplicity
High performance shouldn’t be complicated. Don’t overthink it, grab it, go and run.
Uniqueness
Every runner has a distinct signature. We celebrate individual style and grit that sets every runner apart.
